(NOTE: Most of this post was originally the contents of an email to the Milford Business Association members in Milford, Michigan.)
Anytime a crisis hits people quite naturally formulate a quick plan to deal with it. If you recall, I wrote about having a plan way back on March 20 in my post “What is your plan?” Doesn’t that seem like a long time ago? The Corona Virus crisis is turning out to be one in which that plan (we’ll call it plan “A”) isn’t working out for most. It’s time for plan “B”.

Plan “A” is the one that most bought into initially, which said, “I’ll just wait out the next two weeks” or “I’ll just close until April 3 or April 13”. That last plan was what many small business owners used as Plan “A” in my area. Plan “A” was a very passive plan – the hunker down and wait it out plan.
Now we have been told it will be at least April or May before we can even think about easing the restrictions on travel, crowd gatherings and working. It is clear that at least half of the year will be gone before America starts the road back to something approaching “normal”. No matter what you may have believed going into this crisis, it is clear that it is time for Plan “B”.

For the small business person, Plan B is a proactive one that deals with the reality that this situation is liable to be with us until late summer and that you need to figure out how to do business under the rules that have been imposed by government. For almost all, that means finding a way to do business without being able to welcome visitors into your physical stores.
Many small businesses already had a web site or a presence on Facebook and other social media sites. Now is the time to expand and leverage that presence to allow your customers to do business with you. If your web site didn’t have an eCommerce capability before, now is the time to add it or highlight your alternative. You need a way for customers to order and pay through your web site or via a phone call. It is also the time to figure out how you are going to deliver products to customers – on-site pickup or delivery, somehow.
For some small businesses in the services industries, it may well mean delivering your services via on-line sessions, either interactive in real-time or pre-recorded. Churches are using both methods during the shutdown and some fitness and health related businesses, such as personal training and yoga have already launched on-line classes.

The keys to creating a Plan “B” that will get you through this is understanding the needs of your customers and making it as easy as possible to do business with you while the shutdown lasts. You can do that through advertising, offering incentives and making the shopping and delivery experiences as easy as possible.
You can start with the assumption that the customers do not know what you are doing during the crisis. Begin your road back by informing them of your plan B – how to do business with you; what your hours of “operation” will be; where to go on line (web site or Facebook) to see your goods and how to order products; what incentives you will be offering; and how they will get the goods or services that you provide. For some, it is also about informing the customers about your new, spring product lines. This crisis hit right when that seasonal transition was to take place.
In the same “What’s your plan” blog post I described the four phases that people go through in crisis situations. Most are now exiting phase three and entering phase four. They are starting to put some creative thought into how they will live under the constraints imposed by this crisis and they are looking for ways to get the things that they need and want. It is up to you to tell them how to get those things from you.

Communications with your customer base is more important now than ever. Using ads in your local paper (like the Spinal Column in the Milford, Michigan area) to reach your local base is a critical part of that communications. People are home all day and have time to read those papers. Your ad in the local paper can tell the customer base many things – “I am still here”, “I am open for business”, “I am working hard to help you get through this crisis”, and “We will get through this together”.
So, take some time to craft your message for plan “B” and get it out there to your customer base. I think you’ll find a very receptive audience that is ready to find a way to do business with you.
Posted by Norm Werner
The long awaited and much anticipated Grand Opening of the new Tenacity store in Milford took place this morning. The Tenacity owners, Genise and Eric Horsley, use the motto “Shop With Purpose” for the store and plan to donate a portion of the proceeds from each sale to two charities that they have taken to heart – The Milford chapter of the Northwest Oakland
Abolitionist Hub, which is part of the Michigan Abolitionist Project or MAP; and they will also be supporting Hope Centers of Grace in Pontiac.
coming up on October 19th – The Welcome Home Gala (Hope Against Trafficking), which will raise money to enable the Hope Against Trafficking organization to buy a number of safe houses in the Pontiac area for girls and women who have been rescued from captivity. They will be there and hope that you can attend, too.
trafficking and you just don’t recognize how to spot it. I’ve posted a guideline from the
their Grand Opening special prices. You’ll be helping with the fight against human trafficking, too. You still have lots of time. They are open today until 8 PM. Say hi to Genise and Eric and thank them for their support of this great cause.
how men can help with this problems of human trafficking. The human trafficking problem is not just a women’s problem and sometimes men get frustrated when they start to understand the nature and the sized of the problem. Maybe this event will help with that frustration and anger.
Some people have the ability to make snap decisions in any situation, while others (and I count myself in this number) seem to hesitate while they try to gather more information upon which to base a decision. Many times an opportunity will pass us by while we are pondering the alternatives. To an extent, we have become flat squirrels, because we couldn’t decide whether to go on or run back to safety.
make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.” For many the fear of failure is stronger than the perceived rewards of success, so doing nothing seems to offer the safer path. The view of the flat squirrel is that of a flat earth, with no ups or downs but also with no dimension. We may not always be right, but we don’t always have to become the flat squirrel.
optimistic and supportive world can help prevent us from become flat squirrels.
l react – Heath Ledger said – “If you make decisions based upon people’s reactions or judgments then you make really boring choices.” How many times have you looked back on bad decisions in your personal life and realized that you were just “going along to get along” or maybe you’ve said to someone else (or at least thought), “Gee,
insight – “Our life is the sum total of all the decisions we make every day, and those decisions are determined by our priorities.” – Myles Munroe. If you can get your priorities straight and base your decisions upon those priorities; you will go a long way towards avoiding becoming a flat squirrel in life.
ly centered and based upon the priorities established by a strong faith, the decisions that you have to make will come more easily and are more likely to have good outcomes. Steven Covey was quoted as
of Wise Owl Enterprises has just published her latest book that can help with that – Living a Balanced Life Journal . You can visit her website at 

Founded in May of 2014, Michigan Rock School began offering private lessons on guitar, drums, bass, voice and piano, and integrating rock band rehearsals, songwriting workshops, and other dynamic group programs into the curriculum. The school caters to both kids and adults, and encourages all students to apply their musical talents through regular performances. The SHAC’s industrial space provided a flexible environment for the schools non-traditional lesson programs, as well as a nurturing community supportive or music, arts, and creativity.
inside the arts center, and teaming with River’s Edge Brewing Company for an afternoon of performances on their stage during Milford Memories. Also on the schedule for the summer is a summer-long beginner guitar class, a two-week songwriter’s camp in July, and rock band camps beginning in June. Additionally, Kozicki has brought on new instructors for both private lessons and to facilitate group programs.
Napieralski and Brian Wisniewski , along with their associate Dr. Melissa Jett decided to open a location of their practice for Milford in the building. Todd and Brian met as roommates at the U. of M. dental school many years ago and when they graduated they went into practice together in Chelsea, Michigan over 23 years ago. I got to know Todd a
nd Brian and Melissa, as well as their staff at a recent Chamber of Commerce ribbon cutting for their new office in Milford and then at an open house that they hosted that evening. What a fun group. I think you’ll like the doctors, their staff and the modern equipment that they have installed in the grand old house that they occupy.
Getting to that Milford Family Dentistry office would be a heck of a drive; so, if you need to find a dentist in the Milford, Michigan area; I encourage you to visit the Milford Family Dentistry offices at 402 Union Street. That is one block east of Main Street. If you want to find out more about their practice in Milford, visit their web site – 













