Get real…get a pro

The rapid acceptance and use of smart phones has had dramatic impact on our society, not the least of which has been felt in the areas of photos and videos. The availability of the tools with which anyone can take a high quality picture or shot a video has turns a few worlds upside down – the snapshot photography business and the nightly news to name two that have been most dramatically impacted.

Let’s be honest, the advent of the phone-based camera was the final nail in the coffin of such companies as Kodak, who were focused upon providing film for amateur photographers. Sure, they provided film for commercial applications such as medical imagining, but the sweet spot for them was the amateur home photographer. Everybody switched to digital very rapidly, including their commercial customers. Even the professional photographers switched, because they could see early on the advantages of the digital world.

What was sometimes lost or overlooked in the rapid transition from one media to another was the fact that the value add of the professional photographer was not (and is not) to be found in the technology of his equipment; but rather in the photographers “‘eye “, experience and skills. There is a technique in setting up the perfect photograph that does not come from running around with your smartphone and snapping shots of everything that you see.

memorable moments headerTo paraphrase an old saying – “In the land of selfies, the man with a photographer is king.”

No matter how many pixels your cell phone camera has, the pictures that you take with it will never come close to the results that you get by using a professional photographer. Sure, they use digital cameras these days, too; but did you ever see what goes with that high quality camera on a professional photo shoot? You would probably see backdrops or special lights and reflecting sheets or umbrellas and you might recognize the special, high-quality lenses and filters on the camera.

But, what you can’t “see” are the the years and years of experience at work, making sure that the lighting is just right, that your head is at just the right angle and all the other skills that go into composing a picture.

What you won’t see in the pictures that professional photographers produce is just as important – bags under your eyes, smile lines or acne blemishes or even distracting background objects or people. It’s called touching up and all pictures need some amount of it. What differentiates the pros from the amateurs is that fact that they actually know how to use the important touch-up tools like Photoshop and others to get great results – after all, it’s their job.

Professional photographer Bill Abram brings over 30 years of experience and know how to every session. Even better is the fact that he brings the sessions to you. There’s no need to visit a studio somewhere. Bill will come to your home or business or meet you on location. Bill’s expertise extends across several specialty areas such as business and family photographs, wedding photographs and albums, product pictures, real estate pictures and professional head shots for models and business people. Bill also does sports shots, either individual athletes or team photos. Bill also specializes in glamour or boudoir shoots, which produce results that will thrill you and your partner. You can see examples of Bill’s work at http://www.memorablemomentsart.com/

So get serious about your pictures of family or your senior picture and get real about your product photos. If you just want another silly picture to post on Facebook go ahead and do a selfie of yourself; but, if it is important that the pictures look really good or professional, and not just goofy, put away the Selfie Stick and call a professional.

Call Bill Abram today at 877-640-8150 and set up an appointment for him to come out and talk to you about your picture needs. When the impression that you want to make with your pictures is serious, get a serious professional. There will be time enough later for more silly selfies.

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