“Today you are you, that is truer than true. There is no one alive who is youer than you.” (Dr. Seuss) from a recent post by Jack in the Jack’s Winning Words blog.
I like today’s saying because it serves to reinforce that people should just try to be themself. Too many people seem to be trying to be someone or something that they are not. That is certainly true in how we market ourselves sometimes. There are all sorts of designations and certifications that one can obtain by paying a few bucks and sitting through a few hours of classes. Does that make you an “expert”? No. Does stating on your card that you are a “Certified Whatever Specialist” make you someone that you really aren’t? No. Only time and experience will truly give you the expertise to make those claims.
I think the gist of how to apply the lesson of Dr. Seuss’ saying is to focus more on understanding the you that he says nobody is youer than and finding the things in that that allow you to offer better services, unique services or at least services that clients will appreciate. That really takes more soul searching that just trying to be someone else. What is it, after all, that attracts people to you – your spouse, your friends and others? What traits or qualities do they see and admire in your that make you a person that they feel comfortable being around? Use those things to advertise yourself and let people know what they can expect with your, not what you’re trying to fake for them.
So maybe, if we take a little liberty with Dr.Seuss’s saying it becomes; “Today you are you, so do what you do. There’s no one alive who can be more youer than you. And if to yourself you are truer than true, there is no limit to the things you can do.”