I get several emails a day that are apparently misaddressed because they are all supposed to be for someone named Yolanda. That’s the “cute” opening written by some hack with too little imagination to come up with something original. The Yolanda opening was cute, perhaps one time, but it is just tedious now and sufficient reason to hit delete without even reading the rest of the missive.
If one Googles “Who is Yolanda? The Google answer is – Yolanda Hadid – a Dutch-American television personality and former model. She is best known as a star of the American reality-television show The Real Housewives of Beverly Hills.
So, perhaps all of those emails addressed to Yolanda that I got from the political parties asking for contributions were meant for her. I also get emails from companies advertising various products, so perhaps Ms. Hadid is also an avid on-line shopper.
Like so many other cultural things that go viral in today’s world, the Yolanda things seems to be yet another cute idea that quickly went viral and stale at the same time. It is a Beanie-Babies moment for the late 20-teens and 2020 – over used and quickly tiresome.
I sure some inventive soul will come up with the next cute thing that all of the hacks of the world can jump on. Until that time, I will probably have to keep deleting emails to Yolanda before I read them. Speaking of hacks, remember when that was the big thing? Everything new or any suggestion for doing something differently quickly became a “hack” of some sort. Was that annoying or what? The originality-challenged are still using the term “hack” as they bring up the rear of things grammatically.
What will be the next big thing? I don’t know, but it is sure to be fresh and original for a nano-second or two before “going viral” and becoming overused and stale. The internet is the fastest way to spread and to kill a good new idea, phrase or approach. Once out there on the web, it becomes repetitive and tedious almost immediately.
Hey, Yolanda, have you heard about…
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